Ages
6 to 12+
Gemlight Squad
Gemlight Squad is a character-driven theme that combines magical girl storytelling with customizable building experiences.
The concept introduces elemental heroines—Ruby Rose (Fire), Sapphire Skye (Water), Emerald Emma (Earth), and Amethyst Aurora (Air)—who transform, collect magical gems, and defend their world alongside adorable animal companions. The Onyx Knight and the Obsidian Queen oppose our heroes.
Gemlight Squad focuses on emotional connections, fantasy, and personalization: children not only create the world their heroes inhabit but also become a part of it.
The concept for Gemlight Squad is deeply rooted in watching 魔法少女 (magical girl) anime growing up. Series like Sailor Moon and Cardcaptor Sakura sparked my imagination with their vibrant aesthetics, empowering transformations, and themes of friendship and inner strength.
This mood board channels that nostalgia with a modern twist—bright colors, celestial motifs, sparkling gemstones, and bold, expressive characters who embody magic, unity, and courage. I thought it would be fun to incorporate elements with each character's gemstone.
Like LEGO bricks, magical girl narratives celebrate creativity, individuality, and problem-solving through play. This project blends nostalgic anime aesthetics with LEGO’s values: encouraging kids to build their own magical identities, explore teamwork, and engage in storytelling that’s as empowering as it is fun.